This book is an expose on the marketing tactics used that get us all to buy
over-the-counter skincare. It will make you rethink everything you know
about skincare. You will learn about the well kept secrets of the skincare
industry, how media ads influence our buying decisions and get recommendations
for effective products and simple skincare regimens that are easy and
affordable.

Dr. Fayne Frey is a New York based Ivy League trained board certified dermatologist. She
specializes in the diagnosis and treatment of skin cancer, and is a nationally recognized
expert in the effectiveness and formulation of over the counter skincare products.

Moderated by Federation Board & Community Member Dr. Judith Hersch.